Website Migration NYC

Domain changes

Moving to a new domain risks losing rankings if redirects and signals are not handled correctly. We manage the entire transition, from redirect mapping to search console verification to monitoring the new domain's indexing. A domain change done properly passes your equity to the new address; done carelessly, it starts you from zero while your old URLs still rank for someone else's benefit.

Platform or CMS changes

Changing platforms can alter URLs, structure, and content. We preserve SEO equity through careful planning and redirects. Platform migrations are the most common and the most underestimated: the new CMS generates different URLs by default, drops pages it has no equivalent for, and rewrites metadata unless every detail is planned. We inventory everything before the move so nothing valuable is left behind.

• URL changes managed
• Structure and content preserved
• SEO equity retained

Redesigns and restructures

Major redesigns often change page structure. We map and redirect so traffic and rankings carry over to the new site. A redesign is an opportunity to improve structure, but every structural improvement changes URLs, and every changed URL is a door that must be redirected or it closes permanently. We treat the URL map as a first-class deliverable, not a cleanup task at the end.

Pre-migration audit

We inventory your traffic, rankings, and valuable pages before any change so nothing important is lost. The audit identifies which pages earn traffic, which keywords they rank for, which backlinks point where, and which pages are safe to retire. This inventory is the baseline we measure against after the move, and it is what makes the migration accountable rather than hopeful.

Redirect strategy

We map old URLs to new ones and implement redirects so search engines and visitors reach the right pages without errors. Redirects are the mechanism that carries your accumulated equity across the move, and they only work if they are complete and correct. We build the map page by page, verify it after launch, and fix anything that resolves to the wrong place or to nothing.

• Old URLs mapped to new
• Redirects verified after launch
• Equity carried across the move

Post-migration monitoring

We monitor performance after the migration to catch and fix any issues quickly, protecting your traffic and rankings. The weeks after a migration are when small problems announce themselves: a dropped sitemap, a forgotten section, a page type that lost its metadata. Monitoring catches these early, while they are still cheap to fix and before they cost rankings.

The mistakes we prevent

The classics include launching without redirects, deleting ranking pages because they seemed unimportant, changing every URL for cosmetic reasons, and forgetting to carry over metadata and structured data. Each of these is invisible on launch day and expensive in the weeks after, when traffic quietly halves and no one connects it to the move. Our pre-migration checklist exists specifically because these errors are so common and so avoidable.

• No missing redirects
• No deleted ranking pages
• Metadata and schema carried over

Why DIY migrations go wrong

Migrations look like moving files, which is why they are attempted casually, but the part that breaks is invisible: the search equity attached to each URL. A site can look perfectly fine after a careless migration and still lose half its traffic over the following month. The damage is silent, delayed, and expensive, which is the worst combination a problem can have.

Improving while you move

Since you are touching every page anyway, a migration is the natural moment to fix URL structures that had drifted, consolidate overlapping pages, improve metadata, and raise site speed on the new platform. Clients who plan these improvements into the migration often come out ahead of where they started, with cleaner structure and better performance than the old site ever had. The move is a sunk effort; the improvements ride on it nearly free.